Search Engine Optimization is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
In the realm of search engines, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engines adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.
Srisoftwarez approaches your website with an intention to:
- Understand the direction and objective of your business and pin down the target areas from a marketing angle
- Visualize your site from a customer's angle in order to reconstruct the content as the market needs it
- Analyze the current position in the search engine rankings.
- Understand the social positioning of the site - Link status & competitor analysis
We offer what we have delivered to others like you and what we have practiced. We design your website within the guidelines of Search Engine Optimization.
- We preserve the existing foundation and credibility of your website
- Preserve the existing reference (incoming links) to your website
- Enhance the internal page linking so that all the important pages are highly ranked
- Judiciously submit your website to the most trustworthy search engines and directories.
- We utilize the principles of Latent Semantic Analysis (LSA) which Google adheres to, in constructing your content
- We will build your Social reference system brick by brick so that over time, your site has built a solid reputation in its domain
- We provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house.
SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business entity on the web has a budget allocated for the site optimization. The most obvious benefits visible are
- Your site starts getting recognized for a particular business them and for a set of targeted keywords
- From a state of anonymity, your website achieves a level of respectability which was not possible without SEO
- A higher visibility means a higher traffic – which ultimately transforms to a better business prospect
- SEO is a long term investment and many times the results of a good SEO effort get better with age – just like an aged wine
- Your website takes a lesser time to upload and the server downtime is also reduced if the SEO was done in the right way
- Visitor stickiness increases on the website since the redundant features of the site are removed
- A good SEO strategy will ensure a greater conversion for your storefront